Daniel is a digital marketing consultant based in Belfast, Northern Ireland, to help small and medium-sized enterprises (SMEs) better and easily integrate into digital markets. His practitioner background includes roles in marketing communications specialist, digital marcom specialist, and product-marketing project manager. He is specialised in Google Ads, Facebook Ads, Search Engine Optimisation (SEO), and Amazon Listing.
" Digital is not just about technology; it is more about people. It is how we build trust in a relationship through online channels." - D.H.
He is also a PhD candidate at the Ulster University Business School, researching customer relationships with digital channels, helping small firms efficiently use social media and websites to better engage customers. His current research results suggest that small firms may not yet fully utilise the benefits that user-generated content (such as online reviews and comments) can bring to the business for building brand awareness.
This site aims to share advice and tips on digital technologies and marketing. It is hoped the available support will assist SMEs with the digital transformation by tailoring their own digital marketing strategies and social media management to the next level!
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