My research interests lie at digital marketing in the context of a small business. Specifically, my research focuses on the topics of how digital technology is used as a resource for small businesses and how digital content can improve effective customer relationships. My study is funded by the Vice-Chancellor's Research Scholarships (VCRS) from Ulster University.
Prior to starting my doctorate, I received a Masters (MSc) in Marketing from Ulster University in 2017. I was awarded with a Santander scholarship and the Pure Running award for excellence of top mark in the module of Digitising Marketing (MKT735). My dissertation was under the supervision of Dr Damian Gallagher in developing a conceptual framework for micro-enterprise in rural North West Ireland to adopt digital technologies.
From 2017-2019, I served as a Digital Marcom Specialist and Product Marketing Manager (PMM) for a 3D printing company in Taiwan. My previous studies and the industry experience subsequently developed into my current PhD project.
TEACHING (SEMINARS & WORKSHOPS)
Digital Marketing, SME Marketing, Content Marketing, Social CRM
Digital Transformation, Search Engine Optimisation (SEO), Digital Communications, Content Marketing
I'm keen to support small businesses with digital marketing strategies and social media management. Please feel free to reach out!
Copyright © 2020 Daniel H. Hsu - All Rights Reserved.